August 17, 2017
I recently read a press release from a healthcare organization that spelled “healthcare” as a noun, but also spelled it “health care” and “health-care.” All may be acceptable spellings, but to spell it three ways in a 500-word release is distracting, to say the least, and credibility-damaging, to say the most.
July 7, 2017
Today is World Chocolate Day. Chocolate is good for the heart and brain, studies show, so if you have been avoiding it to slim down you just may have a stupid heart attack.
June 30, 2017
There’s a psychology behind graphic design, graphic designer Lauma Wingrove said. Color. Placement. Font choices. Shapes. White space. Photos. They all tell the viewer something on a subconscious level and can make or break your message.
June 23, 2017
After attending two storytelling workshops in recent weeks, I have started a written story file. Retrieving stories from a brain that can’t remember why it directed me to walk into a room is iffy at best. I’ll probably miss the best one to illustrate the point I want to make. Having them stored in written form makes it more likely to hit on the right one.
June 2, 2017
The history of the United States flows through Fairfax County, Virginia. Two of our Founding Fathers called the county home, George Washington and George Mason. Washington and Mason were the brains behind the Fairfax Resolves, the first document to outline the colonies’ grievances against England.
May 25, 2017
Networking is critical to the success of every entrepreneur. Some hunt, others farm, with the farmers more often than not finding long-term success.
May 11, 2017
And the president wonders why the latest Quinnipiac University poll, taken before the latest misstep, shows his disapproval rating at 58%, with 51% strongly disapproving and 56% saying he lacks good leadership skills.
May 4, 2017
Perhaps it does prove our exceptionalism, because the Yankees recognized National Nurses Week first.
April 27, 2017
April 20, 2017
Editor's note: This was first posted on July 7, 2016. It's being republished today in honor of Get to Know Your Customers Day, which is observed annually on the third Thursday of each quarter. It's a day to reach out to your patrons and get to know them better.
April 13, 2017
Is continuing education in your field is crucial to your continued growth? Do you want to be recognized as an authority in your field? Is it worth it to you to invest a couple of hours a week doing both simultaneously?
April 6, 2017
Words do matter. Otherwise, why does a speaker speak? Should we all stand on stage and mime our speeches? Am I the only one who finds mimes annoying?
March 31, 2017
Learning the craft—the workmanship—of communication only takes willingness and commitment. Art—the creativity—comes when you begin to play with the skills you have learned.
March 3, 2017
If you ask 10 marketers to list their top 10 magic words you’ll receive 10 different lists. But, while every marketer’s list is different, some words show up regularly because they are truly magic.
January 19, 2017
Let’s compare the process of preparing a grocery list and writing a speech.
January 13, 2017
As we prepare for the peaceful transition of government in a nation divided by party, creed, economics, geography, religion, and race, it is perhaps instructive to remember this portion of George Washington’s Farewell Address:
January 5, 2017
While the technology since then has made it easier in some respects to prepare and conduct an interview, the basic skills have remained the same.
December 15, 2016
November 11, 2016
Trump broke all the rules of modern-day politics and won. Why? Was Clinton that weak of a candidate? Is the electorate so undisciplined that Trump’s Wild West campaigning from an Ivory Trump Tower appealed to them? Was his seemingly undisciplined campaign weirdly disciplined?
October 25, 2016
During the course of the 2015 season, Jim and I had assigned the Chicago Cubs to my son-in-law, Tony. We did it as a joke. Tony had never followed sports before. It seemed natural to assign him the Cubs, a perennially hopeless team.
October 20, 2016
The majority of the American people do not like Hillary Clinton and do not trust her. But she will win over Donald Trump, and win handily, because hers is the more disciplined campaign.
September 29, 2016
September 9, 2016
I love the English language. It’s got rules, man! It also has so many exceptions to the rules to make the rules virtually useless.
First published June 29, 2011
The difference between batter’s eye and batter’s eye is that in baseball the eye is blue and in cooking it’s yellow, the color of the sun that makes the baseball player squint. Which brings us to sunspots, the chosen, and the true timeline for the end of the world.
August 4, 2016
July 21, 2016
Only .0004% of Americans are authors. Publishing a book puts you in very, very exclusive territory. It makes you stand out among the cat videos.
July 15, 2016
I fear for my country.
July 7, 2016
It doesn’t matter if you’re selling shoes, decks, or graphic design, you must start with knowing your audience’s wants and needs before you can create the message that brings you business. Your imaginary friend is that one person whose wants and needs you know so well you can discuss it with them. Who you can bounce ideas off of to see if they like it or not. Like you did as a child, but this time with a structured purpose. That purpose is to focus your message.
May 1, 2016
I’ve found that much of the world runs in Erin’s circles, not mine. They’ve never met an author before. To many people, I’m unique to their circle.
April 8, 2016
When I published my new e-book on Tuesday, I did not anticipate the number of unforeseen questions and problems that would arise.
March 31, 2016
(Editor's note: This is excerpted from Tom Pfeifer’s book, Write It, Speak It, available on Amazon.com on April 5, 2016.)
In 2015, the attention span of humans fell to eight seconds, according to the Statistic Brain Research Institute. It’s not much time. You don’t want to waste it. Once you lose your audience it’s very difficult to get them back. So you need to begin with a bang and grab their attention right away.
February 18, 2016
(Editor's note: This is excerpted from Tom Pfeifer's upcoming book, Write It, Speak It.)
Think about all the family stories you’ve heard that have been passed down from generation to generation. We relate to stories—and the storyteller—and are much more likely to remember what he or she said, as well as comprehend it.
February 12, 2016
Comma rules are pretty straightforward, although there’s disagreement on just how many rules there are. Jane Straus, who literally wrote a book on punctuation, lists 16 rules with several sub-rules. Purdue University lists a mere 11. Utah Valley University rounds it down to 10. I am not going to recite a comprehensive list. But here are a few I see violated often.
February 4, 2016
(Editor's note: This was first published on Jan. 1, 2013.)
Not incorporating the communications team in a communications plan is a recipe for failure. Communicators take the complex, simplify it accurately, and disseminate it with the greatest
chance of positive impact.
December 31, 2015
The blogosphere is inundated right now with “How to Keep Your Resolutions” tutorials and “10 Easy Goal-setting Tips,” so I won’t bore you with yet another. Instead, let’s celebrate
Jan. 1 as the day of firsts.
December 11, 2015
occupational license tax). Everyone agreesit needs to be eliminated or modified. Getting there, however, has proven elusive.
November 19, 2015
I competed in the Toastmasters International District 27 Humorous Speech Contest finals last week. The audience loved my speech. The judges didn’t.
November 13, 2015
I was going to write about Starbucks cups this week, but it’s not controversial enough. Instead, I bring you another rant
on the Oxford comma.
November 6, 2015