Build Your Imaginary Friend

Download Your FREE Checklist

Yes. I want the checklist!

And, put me on your mailing list for more tips and downloads. (Consistent Voice Communications respects your privacy and will never share or sell your information.)

Do you remember your childhood imaginary friend? Chances are you had one. A 2004 study by University of Washington and University of Oregon psychologists found that by age seven, 65 percent of children have had an imaginary friend. It could have been a teddy bear you rather uncreatively named Teddy and carried on conversations with, or an invisible playmate called Theodore who understood you completely and always wanted to play the games you wanted to play. Weren’t those highly successful playdates?

They were real to us, too. Oh, we weren’t so psychologically damage to actually believe they existed temporally. But they were real in our minds. We had sword fights together. Roped cows. Hosted a tea party in our finest gowns. They were our best friends.

We are no longer children, but we adults still need our imaginary friends. As business people, our mature imaginary friends need to be more structured then when we were children. Then, we didn’t have to create imaginary friends. They just came to us. Our minds were wild and free. As adults, we must tap into that wildness and freedom with a purpose. That purpose is to focus your message.

Call them Ideal Clients. Call them Customer Avatars. Call them Buyer Personas. What they really are are imaginary friends for adults. If you talk to them, they will help you to succeed in whatever business you’re in, just as they helped us to succeed in play during our youth.


Fill out the form and download your checklist to build your Imaginary Friend today and let them help you build your business.